Kevin Greenberg is a multi-talented maestro, who from a young age found his musical passion and followed his muse. Today, he’s a highly versatile, gifted performer; uniquely serving the music with accomplished tastefulness, great energy and understated flair.
A music director, musician, performer, producer, educator, arranger and composer.
With all-around impressive musicianship, in conjunction with his extensive skill set of notable entrepreneurial know-how, Kevin’s brainchild is successfully displayed in HD Productions – a one-of-a-kind music and events emporium which he proudly owns and directs.
Kevin’s performance alter ego is Kevy G – a stage name coined as a teenager when his career began in Johannesburg, South Africa – and Kevy G’s done what he was born to do. Always bringing a fresh aesthetic appeal to music with consummate skill, in creating a beautifully distinctive sound.
In many ways, Kevy G embodies Kevin’s passion for performance. His musical multi-dimensionality easily straddles a vast variety of genres, diverse band styles, sizes and formats.
Kevy G is highly practiced and has a naturally instinctive, dynamic touch – a cut above; Music is limitless love for Kevy G; and his involvement spans its soulful spectrum: From musical theatre, to collaborations with Grammy-winning & SAMA nominated artists and film icons; to choir accompaniment, contributing to communities, and a hand in the most prolific & proficient party bands in the country!
Music Icons, Award-Winning Original Artists, International Films Kevy G thrives in accompanying original artists and playing in brilliant bands.
He has had the privilege of working with international Grammy Award-winning icons Jennifer Hudson, known for her debut performance in the film “Dreamgirls”, and Brian McFadden, from Irish boy band Westlife. Kevy G also formed part of the soundtrack house band in the movie “Blended” while playing for Terry Crews, which stars Adam Sandler and Drew Barrymore.
Keeping it local, Kevy was also the keyboardist for the sensational hip hop act KoldproduK, as well as influential South African hip-hop giant, Zubz The Last Letta – a legend of lyrical wizardry. Let alone, he’s accompanied many famous SAMA nominated singer-songwriter artists: Jacques Terre'Blanche, Garth Taylor, André Schwartz, Melanie Lowe, Lindiwe Maxolo and Xavier Saer.
“When music is your lifework, work is play…
and the only goal is making magic!”
- Kevy G
Musical Theatre & Stage Productions: Playing & Arranging
Education & Musical Style
Kevy G had many theatre debut breakthroughs at a young age, such as rehearsal pianist for Broadway show RAGTIME and second keyboardist in legendary Broadway musical RENT, whilst still studying; and he was also second keyboard player in Janice Honeyman's pantomime Robinson Crusoe and the Caribbean Pirates, at the Joburg Theatre.
With musical expertise and creativity, Kevy wrote the musical arrangements for two acclaimed Barnyard Theatre hit shows: Rough Diamonds & Divas and The Final Countdown.
Kevy G is king of the keys and instrumentally involved in well-established jazz and party bands: The Groove Masters, Jazzmatix and The King’s Men. Further to this, he partook in Danny K’s short-but-successfully-lived wedding & corporate party band, Toy Soldiers.
Kevin is a driven and passionate music educator – paying homage to his own youth training – and tutoring music privately and consistently since 2004. He was choir director for King Edward VII School for six consecutive years, as well as a part-time lecturer at Wits University, for their Musical Theatre and Jazz Departments for another four years. He is the epitome of passion and commitment: teaching and inspiring aspiring musicians!
Kevy G’s youth training was in classical music - receiving practical and theory diplomas through UNISA. His personal preference is for modern music; leading to a BTech in Jazz & Contemporary Music from Tshwane University of Technology.
His broad background has given Kevy G immense versatility - the hallmark of his career – with fluency in many forms of music; from the super-relaxed to the gorgeously groovy; including: adult contemporary, pop, rock, easy-listening jazz, musical theatre, hip-hop, soul, funk and various styles of world music.
Ultimately, Kevy G brings finesse and great groove to a multitude of genres; with fantastic musical flexibility, visible in two solo recording projects, “Inspiring Instrumentals” and “Rolling on Instrumentals” which he independently arranged, performed, sequenced and produced … with over 100 tracks of music.
Singing & Accompaniment
The voice is where music begins; and choirs that Kevy G’s accompanied and / or sung in, locally and abroad, include: The Lewandowski Chorale, The Alexandra Harmonious Choir, King Edward VII School, Jewish Johannesburg Male Choir, Jewish Johannesburg Boys Choir, Bet David, Mikolot, Rimon, Marais Road Shul, Great Park Shul, Sydenham Shul, Waverley Shul, Linksﬁeld Shul, Edenvale Shul, Oxford Shul and Pretoria Shul.
Jewish Descent: A Musical Celebration
Born to an Orthodox Jewish home, Kevy G’s been involved in every type of community event. This includes being part of the house band for King David School’s Encounter learning programs and many prestigious festivities such as Yom Ha’atzmaut (Israel’s Day of Independence), Purim, Lag Ba’Omer, Chanukah, Shemini Atzeret, Simchat Torah, Tu Bishvat, Hachnasat Sefer Torahs, Chuppahs, Weddings, and Bar & Bat Mitzvahs.
He’s been contently thankful in being immersed with some of the country’s distinguished professionals: RJ Benjamin, Bryan Schimmel, Clifford Cooper, Vicky Friedman, Talia Kodesh, Sharon Spiegel-Wagner, Adam Pelkowitz, Natasha Saladino-Kletz, Adam Golding, Gavin Morein, Helen Heldenmuth and Brandon Lurie.
Kevy G’s also had the honour of playing for Jewish international bands and artists such as The Solomon Brothers, Eli Marcus and Mendy Jeruﬁ; and applied his aptitude for accompaniment and musicality to a plethora of notable Jewish personalities and bands, in South Africa. These include (in no particular order): Dean Witz, Mark Samowitz, Ezra Altschuler, Peter Berman, Choni G, Shmuli Brill, Reuven Garber (Derech Achim), Ivor Joﬀe, Adam Davis, Ezra Sher, Johnny Sklar, Ilan Herrmann, Josh Alter, Doron Kanar, Jonathan Birin, Erez Shaked, Glynnis Kanar, Joel Sacher, Avron Alter, Velvy Bokov, Nati Shirazi, Avi Kanar, Ronnie Lea, Ronen Bar, Elton Krawitz, Eric Weiner, Warren Kopelowitz, Ray Perkel, Yudi Cohen, Nachie Levine, Chaim Ehrlich, Nir Etzbeony, ZENITH and Nefesh.
Paying It Forward
Kevin is caring and kind by nature; both in giving back to his Jewish lineage and his broader community. So he’s gladly applied his skills and resources, musically, financially and in event organisation, for a number of Jewish organizations and initiatives such as the Chevra Kadisha, Hatzolah, The Shabbos Project, SAJBE, ORT JET, Sandringham Gardens, Our Parents Home, Yad Aharon & Michael, WIZO, SA Jewish Report, Kallah Fund, Chabad, Chai FM, West Park Cemetry, CSO, Israeli Embassy, Limmud and YALE; and to annual remembrance days of Yom Ha’Shoah (Holocaust Day) and Yom Ha’Zikaron (Memorial Day).
Kevin’s other philanthropic efforts include those for Meals on Wheels, Lead SA, CHOC, The Smile Foundation, Reach For A Dream Foundation, Nelson Mandela Children’s Fund, Mandela Day (67 Minutes), Ladles of Love, CANSA, Samantha Amy Brest Endowment Fund, Edenvale Day and CAP Security.
How Would You Describe Yourself Professionally Speaking: I'm an energetic and versatile musician and performer who's equipped with consummate professional skills and an artistically sensitive touch.
Musician: Pianist, Keyboardist & Keytarist
All Instruments: Piano, Keyboards, Keytar, Organ, Melodica, Singing & Backing Vocals
Music Production: Music Director, Band Leader, Producer & Session Artist
Music Writing: Arranger, Composer, Transcriber, Songwriter, Orchestrator, Big Band Writer, Film Scorer & Jingles
Educator / Tutor: Piano, Keyboard, Keytar, Performance, Singing, Theory & Aural
How Would You Describe Your Performance Style: A consciously delicate artistic touch, complemented with conviction, which is true to the music - easy listening pop music infused with smooth jazz and subtle influences of Latin, Blues and contemporary genres.
What Music Styles Do You Perform: Pop, Top 40, Power Ballads, Disney, Movies, Musical Theatre, Contemporary, Classical, Blues, Jazz, Latin, African, Rock, Reggae, Boogie Woogie, Stride, Country, Showtime, Ballroom, Jewish & Other Religious/Cultural Genres
Types Of Events
Private: Weddings, Engagements, Anniversaries (Various Cultures), Birthdays, Intimate Settings, Valentine’s / Mother’s / Women’s Day, Christmas, Festivities, Jewish, Chrstian & Other Religions/Cultures.
Corporate: End Of Year, Awards, Product Launches, Pristine Events, Golf Days & Tournaments, Festivals.
Public: Restaurants, Hotels, Casinos, Resorts, Residency’s, Clubs, Grand Openings Charities, Festivals, Christmas, Public Holidays, NYE.
“Music is life! That's why our hearts have beats.”
- Cecily Morgan
Fun & Interesting Facts
How Would You Personally Describe Yourself: I'm an introverted nice guy by nature, who enjoys making people laugh with my unique personality and sense of humour. Love makes the world go round!
Full Name: Kevin Joel Greenberg
Alter Ego: Kevy G (coined as a teenager)
Date of Birth: 19 June 1987
Star Sign: Gemini
Place of Birth: Edenvale, Johannesburg, South Africa
Currently Living: Cape Town and Johannesburg, South Africa
Culture: Agnostic Jew-ish heritage
Shoe Size: 7 (US)
Professional Musician: 15 years (since 2004)
Acts of kindness & spreading the LOVE
Spending quality time with my family and friends
HIIT (high interval intensity training)
Short and long-distance running
Reading non-fiction books
Computer games - strategy and mystery
Numismatics - coin and paper money collector
Plant-based and vegan lifestyle
Mostly documentaries on YouTube & Netflix and some comedic series and good movies
Passionate about educating and tutoring music
Albums Released: Inspiring Instrumentals (debut) and Rolling On Instrumentals (box set of over 100 songs).
Musical Influences: Kenny G, Alan Menken, Stephen Sondheim, Stephen Schwartz, Oscar Hammerstein, Jonathan Larson, Cole Porter, Leonard Bernstein, George Gershwin, Stephen Flaherty, Kurt Weill, Jerry Bock, Howard Ashman, Yanni, Lang Lang, Quincy Jones, David Foster, Stevie Wonder, Elton John, John Legend, Alicia Keys, Bill Evans, Jamie Cullum, Yonatan Razel, Bob James, Harry Connick Jr, Jordan Rudess Opeth, Dream Theatre, John Williams, Danny Elfman, Hans Zimmer, James Horner, James Newton Howard, Alan Silvestri, Andrew Lloyd Webber, Lionel Richie, Ed Sheeran, John Mayer, Sara Bareilles, Ben L'Oncle Soul, Devin Townsend, Bruno Mars, Adel, Brian McKnight
Grammy Award-Winning International Celebrities Worked With:
Brian McFadden (Westlife)
Jennifer Hudson (Dreamgirls)
“Blended” (2014) while playing for Terry Crews which stars Adam Sandler and Drew Barrymore
Current Artists & Bands Entertaining With:
The Groove Masters (Show Band)
The King’s Men (Jewish Band)
Jazzmatix (PostModern Band)
“Life is like a piano. What you get out of it depends on how you play it.”
- Tom Lehrer